Event Strategy and Design Archives

Featured

3 Tips for a Versatile Hybrid Event Environment

Jan 31 2021

Veronica LeBourgeois

5 MIN

You’re planning an event and you select your venue. What’s next? In a venue, a floor plan provides limits to stay within the physical boundaries of the building itself. What happens when you introduce the digital environment of a hybrid event? How does that impact your participant experience? I’ve put together three easy-to-remember environmental cues …

Design a Hybrid Event for Every Participant

Jan 21 2021

Christine Kiesling

In November of 2020, we surveyed 2,000 of our customers and asked various questions about hybrid events. When we asked them to give a general forecast of their 2021 events, our survey respondents shared that they plan to allocate nearly 80% of their total spend on virtual and hybrid solutions. To maximize your total spend, ...

Planner Tips: Event Strategy and Design for Hybrid Meetings

Nov 19 2020

Anthony Vade, CED, Experience Architect

Whether you’ve never planned a hybrid event or feel pretty confident in your abilities to deliver a seamless experience, there are strategy and design techniques for hybrid meetings that you can use now to elevate your next event. Just as you measure your in-person events’ success by stakeholder experience and event metrics, the same can ...

Events Industry Advocating for Itself with Empty Events

Aug 13 2020

Rob Nicynski

In the past six months, our world has been flipped upside down. Almost every industry in the world has been affected by the global pandemic, with very few impacted more than the live events industry. While we all know what goes on behind the scenes to bring conferences, meetings, brand activations, and all other special ...